Building a Referral Based Business
Why Network? The time is right. Networking is now a hot topic. Professors from business schools, senior executives in fortune 500 and government all out relationship building as the key to success. You have probably already realized that layoffs have truncated staff; cost cutting measures are threatening projects, and morale is at an all time low. And the worst is yet to come as the financial institutions to the big 3 auto dealers to the state of California all want a bail out. Most of our 401k's have suffered losses and many are facing foreclosure. How will you survive the coming chaos?
One such way is to understand the power of your contacts and be prepared with a strategy to expand your contacts. Building and maintaining meaningful connections with others has proven to be the most effective way to not only find your next opportunity but is helpful as a life long pursuit to building meaningful lasting relationships with others. You may just find life long friends. In this e-book we are going to examine how to build a network of trustworthy relationships that will serve you and your network for a lifetime. In my many international travels as a corporate executive building and empowering high performance sales teams one of the most enjoyable things to me was meeting other folks in other countries that had the same desires for their families as you and I.
In my coaching sessions I have many clients come to me who say help me network fast I need a job, or I need to meet so and so next week. Unfortunately this is the wrong approach to networking. Networking takes time it is a process and one has to be willing to give first before receiving.
Even though networking has been known as the number one way to find your next opportunity most of us are reluctant to building linkages with strangers. In a recent survey by ExecuNet 70% of executives describe networking as painful and difficult. Yet in another survey over 60% said that is exactly how they found their last job or new opportunity with in their network.
I want to give you some simple yet effect tips on how to survive and thrive by building a strong network. A few tips to get started:- Give First- It is called the law of reciprocity- always be prepared to give first then ask. Effective networking is A Mutual Exchange of Ideas and Information- Not A Method of asking for Favors.
- Be Positive- Becoming a skilled net worker is infinitely easier when you find enjoyment in the process. It is a mind set that starts with a willingness to listen and care about others. We will understand the process and it's power.
- Be Realistic - Creating an effective network takes time and energy. To be referred you must be remembered which can take from 5-7 touches with a single individual. That's why it is important to build linkages.
- Be Prepared- Take time to map out a networking strategy it will save you and your contacts time and energy. Know what you want what industries, targeted companies or other opportunities you may be seeking. It makes it easier for others to help you. Also, think of how you may help your contact with job opportunities or other areas of interest for them.
- Be Proactive - Make sure you follow up, follow up, follow up make sure you send a thank you but it does not stop there. Follow up with email, phone calls, send a hand written note or an article that may be of interest to your contacts.
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