With the employment rate at an all time high it is important to get all the positive tips possible. Here are a few that may help in your journey.
The first four points are all really about the same issue - the need for clarity and being specific.
Whether I talk to executives in person or on my weekly strategy calls, I have found that people are very resistant when it comes to targeting companies. They shy away from the question saying, "I don't want to limit myself. People want to help you, but unless you can give them a place to start, they can't.
As one of the group members said, "People know people, they don't know jobs." If you tell me you want a senior level marketing job in a consumer packaged goods company, chances are that the best I can do is promise to let you know if I hear anything. But, tell me you are interested in working for Nabisco, I suddenly remember that my cousin works for Nabisco.
Which brings us to our fourth point: you need to conduct a people search, not a job search. Instead of just focusing on a job or a title, look for where your skills are needed. As I've always said, people hire those who can make them money or save them money. So what it all comes down to is no matter what you did before, now you are in marketing and sales. Understand your value proposition and spend time researching who needs your "work." Based on that insight, develop a list of target companies and determine who you need to meet at those companies. Then start by talking to everyone you know. You'll be surprised by the connections you can make.
Wishing you continued success in your career.
